谷子，是英文“goods”（商品）的谐音，在二次元圈内代指动漫、游戏等作品的周边产品。2025年，这个词从小众圈层走向公开讨论，与线下漫展和主题店铺的火爆直接相关。北上广等地的大型动漫游戏展，都出现了粉丝为抢购限定周边谷子而彻夜排队的现象，引发了社会新闻的关注。“吃谷”（购买周边）等圈内话语也由之进入了公众视野。“谷子”的流行，背后是Z世代消费观念的体现：他们购买的不仅是商品本身，更是商品所附带的角色情感、身份认同和社交价值。
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争分夺秒重建家园，第一时间开通防返贫监测“绿色通道”，逐户制定“一户一策”帮扶计划……全国上下众志成城，希望在残垣瓦砾间迅速升起。
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